Копія Advertisement and Public Relations

Name of Educational and Research Institute (Faculty)

International Relations Faculty

Speciality

061 «Journalism »

Educational Professional Program

"Advertisement and Public Relations”

Field of study

061 «Journalism »

Speciality

061 «Journalism »

Specialization

-

Higher Education Level

First (bachelor)

Qualification

Bachelor of journalism

Total ECTS Credits of Educational Professional Program

240

Duration of study

4 years

Admission requirements

Complete secondary education

Language(s)

Ukrainian

Mode of study

full-time

The Guarantor of Educational Professional Program

Ivashchuk A.A.

Candidate of Sciences in Social Communications

The Aim of Educational Professional Program

Provides fundamental comprehensive knowledge in the field of media planning and project management, especially the acquisition of skills and abilities to carry out marketing research and the organization of advertising and PR campaigns

The Main Focus of Educational Professional Program

General education in the specialty "Journalism" with in-depth training in the field of advertising and public relations

Features of educational and research program

Educational-professional program is focused on the implementation of practical skills in determining the factors of influence and patterns of advertising and PR-activities; identifying and establishing areas of successful communication within the set goal; analysis of the causes of changes in approaches to promotions and PR campaigns

Employment opportunities

Related prime positions: advertising manager, PR and media specialist, advertiser, journalist of multimedia outlets, journalist, advertising representative

Further education

Master's degree

Integral competencies

Ability to solve complex theoretical and practical problems in the field of journalism, advertising and public relations.

General competencies

Knowledge and understanding of the subject area and understanding of professional activity. Ability to communicate in state and foreign languages both verbally and in writing. Ability to give reasons for the ways of solving problems of a professional nature, to critically evaluate the results and to justify the decisions. Ability to adapt and act in a new situation, in particular in an international context.

Professional competencies

Ability to use knowledge in organizing and conducting research in the field of advertising and PR. Ability to manage the external and internal image of the organization, taking into account the results of sociological research and consumer psychology.

National Credit Mobility

On general grounds within Ukraine

International Credit Mobility

Within the Erasmus + K1 program

Mode of Final Certification

Bachelor Thesis Defence

Core Subjects

History and culture of Ukraine

Politology

Philosophy

Physical training

Foreign Language

Ukrainian language in professional communication

Media Psychology

Computer and technical means in advertising and PR

Ethics in advertising and PR-activities

The theory of advertising and public relations

Media Management

Computer Graphics

History and modern information security system in Ukraine and in the world

Scientific research and sociology of mass communications

Content Marketing

Audiovisual advertising

WEB-design

Integrated marketing

Strategic Marketing

Second foreign language (German)

Protection of information during promotions

World Literature

Psychology of advertising

Law in the field of advertising and PR

Protection of intellectual property

NLP technology

Political PR

Script skill

Selected Subjects

Media production

The basics of production

Producer activity

Sociology

Pricing policy

Branding

Culture in cyberspace

Branding Management

Organization of advertising and PR-events

Advertising and PR events

Anti-crisis PR

Social communication

Information wars

Psychology of management and conflictology

Psychology of communication

Creativity in advertising and PR

Art-direct management of design-processes

Mobile platforms for receiving and transmitting data

Fashion communication

Visual communications

Digital design

Military training